• Visitors show keen interest in shopping for Diwali decorations, handmade footwear and other products.

• Attractive night lighting, traditional Rajasthani performers and local delicacies enhance the festive atmosphere.

Jaipur, October 2026: The Rajeevika Diwali Fair-2026, organised by the Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika) at the Indira Gandhi Panchayati Raj and Rural Development Institute (IGPRS) campus in Jaipur, continues to attract enthusiastic crowds.

On the fourth day of the eight-day fair, a large number of visitors turned up to explore and purchase handicrafts, handloom products, decorative items and traditional food products prepared by rural women's self-help groups and women entrepreneurs. More than 100 stalls have been set up at the venue.

With Diwali approaching, demand for home decoration items has also picked up. Traditional Rajasthani delicacies, colourful lighting and local music are adding to the fair's festive atmosphere.

The Rajeevika Diwali Fair-2026 is being held from October 28 to November 4, between 10 am and 9 pm every day. Entry is free for the general public. More than 100 stalls are showcasing and selling products made by rural women's self-help groups and women entrepreneurs.

Diwali decorations and handmade bags and footwear in high demand

Colourful earthen lamps, candles, rangoli materials, torans, decorative lighting and other home décor products have emerged as popular choices among visitors preparing to decorate their homes for Diwali.

Traditional handicrafts, handloom products, carpets, fabric toys, handmade pouches and purses, herbal products and other household and decorative items are also witnessing good demand.

Handmade traditional footwear prepared by rural women entrepreneurs is attracting considerable interest. Kota Doria sarees, Jaipur's famous blue pottery, traditional embroidery, doormats, carpets and other locally made products are also among the major attractions.

Colourful lighting and traditional performers create a festive atmosphere

The fairground remains a major attraction not only during the day but also in the evening and at night. Attractive installations and colourful lights have transformed the venue into a vibrant festive space.

Performers dressed in traditional Rajasthani costumes, known as Bahrupiyas, are entertaining visitors with their unique performances and styles.

Along with shopping, visitors are enjoying memorable experiences at selfie points and by participating in live product-making demonstrations. The presence of foreign tourists has further enhanced the fair's appeal.

Rajasthani delicacies add flavour to the fair

Food is another major attraction at the fair, with visitors enthusiastically exploring the various food stalls. Traditional Rajasthani dishes, including dal-baati-churma and other local delicacies, are drawing large crowds.

Pickles, papads, spices and other traditional food products prepared by rural women are also attracting considerable interest.

The fair has thus emerged as a vibrant confluence of traditional flavours, locally made products and the rich cultural heritage of Rajasthan.